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A Guide to B2B Fulfillment

Peter Lynagh 29th July 2021

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Understanding B2B logistics and how it all fits together can be complicated to grasp.

While there’s something to be said about speedy ordering and dispensing processes, teaming up with a suitable delivery partner still proves challenging.

Let’s delve into our guide explaining B2B Fulfillment, the types of businesses requiring it and what to contemplate when setting up a new strategy.

Here’s what our Guide to B2B Fulfillment discusses at a glance:

  1. What is B2B Fulfillment?
  2. Does your business need B2B Logistics?
  3. Things to Consider with B2B Fulfillment
  4. How to Find the Right B2B Delivery Partner

What is B2B Fulfillment?

B2B Fulfillment is essentially the procedures actioned to prepare and deliver bulk shipping orders to businesses. This generally involves wholesalers shipping goods to retailers to be on-sold to consumers.

Smaller businesses also play a major part in B2B Fulfillment. A hotel owner may opt to order towels and cleaning supplies in bulk, while an automotive workshop could prefer to purchase hose clamps by the box-load.

B2B almost always operates in bulk ordering systems (oftentimes palletised products for large-scale companies or businesses). B2B Fulfillment is usually the most sensible and cost-effective distribution method as transporting more freight per delivery reduces overall shipping expenses.

When it comes to managing the intricacies of order fulfillment, you can leverage tools like Starshipit to automate virtually your entire fulfillment process.

Does your business need B2B Logistics?

Determining whether your business requires B2B Fulfillment is primarily dictated by who your customers are. If your business mostly ships infrequent parcels in small quantities, it’s likely B2B logistics aren’t necessary.

However, if you’re regularly shipping FTL (full truck load) orders, you’ll definitely need to arrange a means to satisfy those bulk orders.

Shipping to large retail stores, you’ll want to secure a quality B2B Fulfillment structure ensuring bulk shipping is sent and received efficiently every time.

Online wholesaling has been an up and coming market for some time now. Bulk shipping profits entice online retailers to utilise wholesale distribution options, even though margins can be quite minimal.

The bottom line here is that you should try to view it as a long-term investment strategy.

Even if your business doesn’t necessarily require a B2B shift now, it’s a good idea to consider what an outsourced B2B logistics partnership could do for you in the future.

Things to consider with B2B fulfillment

In addition to cost-effectiveness, reliability along with a dependable track record is the next most important factor in successful B2B Fulfillment. Here are a several other elements to consider to make up a profitable strategy for your business:

  • Timeliness matters – Fast order processing keeps customers coming back. Ensure you partner-up with a reputable company with premium fulfillment services.
  • Streamline picking with packaging – Convert your products into packaging units to save on time and processing expenses.
  • Ensure your logistics collaboration is onboard with your regulations – Are you distributing hazardous goods? Have certain labelling requirements? Find a high-quality service that can work successfully alongside you.
  • Automation is key – B2B Fulfillment is complex enough. Adopt a fulfillment strategy that simplifies operations and provides real-time data on delivery statuses.

Your business and expansion plans could also impact your B2B delivery capabilities.

Oftentimes businesses start out selling goods to a small customer base, gradually transforming into operations of larger scales. This means shipping to bigger chain stores which requires a more detailed fulfillment and logistics strategy.

It’s important to ponder possibilities like this from the beginning, so when you do eventually land significant accounts you’ll be ready to go!

Check out this article outlining 5 Things to Consider for Your B2B Shipping Strategy on how to get the most out of your fulfillment approach for more seamless ordering, shipping and delivery methods.

How to find the right B2B delivery partner

Not all fulfillment partners are created equal. Many logistics companies can manage multiple types of distribution while some might specialise exclusively in B2B Fulfillment.

It’s imperative to link up your business with a B2B delivery partner that can handle the nature of your shipping by offering the specific services you need.

Mistakes can be detrimental, especially to smaller-scale businesses unable to bounce back following the loss of a significant wholesaler account. Sourcing a logistics company that offers all types of fulfillment services, LTL and palletised shipping is a great starting point.

Consulting a company with an impeccable reputation for timely and cost-efficient services is always good too. Same-day or express B2B shipping is also an essential service to familiarise your business with.

The more comprehensive the services offered by a delivery partner, the more rounded and capable your business will be.

Border Express are your local leading courier partners specialising in delivering B2B packages and bulk shipping services for all B2B customers across a number of Australian industries.

Get in touch with the Border Express customer service team today for further information regarding Starshipit’s integration capabilities, setting up a BEX Online Account or for any other general B2B shipping enquiries.

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