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Starshipit x Border Express – Next Generation Pet Foods Case Study

Peter Lynagh 19th April 2021

After 25 years of producing quality dog food! Next Generation Pet Foods has become one of the leading companies in the competitive and regulated pet food market in Australia. Warren, owner of the family-run business, explains that they aim to produce the best quality and range of products, coupled with excellent customer service.

“We have been very single-minded and consistent in our approach. we aim for two things and that’s to produce the best quality and range of products coupled with excellent customer service.”

We have consistently delivered on quality and value. Especially during the lockdown, and our wholesale business for our flagship brand, “Australian Pet Treats,” has grown significantly as a result. This rise in orders meant that legacy fulfilment companies would be able to handle the complexity of fulfillment. which had previously been a barrier to expansion.

Warren recalls, “As orders increased a large amount of time was spent logging into different courier portals to input orders and address delivery queries. The dispatch process was completely fragmented and time-consuming. Multiply this scenario by thousands of orders and it’s easy to see how much time and resources this would take to manage.

The dispatch process was completely fragmented and time consuming. Multiply this scenario by thousands of orders. it’s easy to see how much time and resources this would take to manage.

As Warren began exploring service providers. he learnt that few fulfilment solutions would be able to integrate with his existing platforms, their “tech stack”. The fulfilment software partner would be required to integrate with his wholesale digital storefront. Via Big Commerce, Dear Systems (warehouse management), Xero (account platform), and their courier, Border Express.

Warren had finally found a solution to both world-class technology and also world-class customer service. when he joined the Starshipit team.

The Starshipit team set up and optimised Next Generation Pet Foods’ account. For seamless integration with their existing cloud solutions and courier.

“The Starshipit team helped me solve a serious fulfilment challenge. Today all our core cloud solutions are integrated, so that we are able to offer a seamless customer experience!”

— Warren, Owner of Next Generation Pet FoodsThe last mile of eCommerce is the most critical moment. And without the right shipping solution and courier partner, you can easily fail. Using Starshipit can help you make business sense and cents of your fulfilment process. We save you hours of handling time by giving you one place to manage all couriers and order deliveries.

Border Express deliver the goodies for pets all over Australia

A large number of healthy and happy pets are found around Australia. Thanks to Next Generation Pet Foods and family-run Border Express. They have partnered over the years to deliver Next Generation Pet Foods to retail outlets far and wide.

Border Express operate one of the more extensive delivery networks in Oz. As they have a presence in every state and territory in Australia.

“It makes business sense to manage all your couriers using one solution. That integrates easily with your eCommerce platform or inventory management solution!”

— George Plummer, CEO of Starshipit

Using Starshipit, Next Generation Pet Foods Save 60 To 80min every day

Starshipit has a lot of features that can save you time and money at different stages. from when you check out to when your order is delivered. For example, Warren and his team use default packages for couriers. And when printing, they print the packing slips and labels together, which saves duplicating tasks.

Customer notifications are triggered throughout the delivery journey, along with branded tracking pages featuring the company’s custom design. This ensures the customer service for which the company is known. This brings their main brand promise of providing the best customer service right down to the moment you receive your order.

“Using Starshipit’s shipping software, we save 60 to 80min in handling every day. We definitely foresee working alongside Starshipit as our wholesale export market begins to expand.”

More about Next Generation Pet Food, Australia

Australian owned Next Generation Pet Foods is one of Australia’s largest manufacturers and wholesalers of 100% Australian Pet Treats. They have experience producing private label products for customers in local and international markets. And have developed world-class facilities for contract manufacturing and packaging (of their own growing brands).

Next Generation Pet Foods’ eCommerce tech stack

  • Fulfilment and shipping platform – Starshipit
  • eCommerce platform – BigCommerce
  • Courier – Border Express
  • Other platforms: DEAR Systems, Xero accounting
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